Logo
  • Home
  • ·Media
  • ·Jil Sander Fall 2024 Red Knit Ensemble Campaign
Brand
Jil Sander
ProjectJil Sander+ Fall 2024 Ad Campaign
Model standing outdoors in a snowy landscape wearing a monochromatic red knit beanie, sweater, scarf, skirt, and holding black leather gloves

Jil Sander Jil Sander+ Fall 2024 Ad Campaign 2024

Associated creatives

Nikki McClarron
Nikki McClarronPhotographer
Heiko Keinath
Heiko KeinathArt Director
Daniela Magginetti
Daniela MagginettiHair Stylist
Michiko Ikeda
Michiko IkedaMakeup Artist
Julia Lange
Julia LangeCasting Director
Junyeong Baek
Junyeong BaekModel
Mila van der Horst
Mila van der HorstModel

Tags

model in red knitwearred knitwearred beaniered sweaterred scarfred skirtblack leather glovesblack handbag

Description

A model stands front and center against a snowy landscape for the Jil Sander+ Fall 2024 ad campaign, photographed by Nikki McClarron with art direction by Heiko Keinath. The subject wears a striking monochromatic red ensemble consisting of a matching knit beanie, a high-neck sweater, a long cardigan-style sweater, a scarf, and a long skirt. Black leather gloves hang from straps across the front, complementing a small black handbag held in one hand. The lighting is soft and diffused, matching the overcast winter environment. Hair styling by Daniela Magginetti and makeup by Michiko Ikeda complete the clean, minimalist look.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (80%)
Jet Black (20%)

Background

Snowfield

Context

Advertising Campaign