Brand
Jil Sander Jil Sander+ Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Jil Sander Fall 2024 ad campaign, photographed by Nikki McClarron with art direction by Heiko Keinath. A model stands centrally on a vast, snow-covered mountain ridge under an overcast sky, wrapped in a tactile striped wool blanket and matching beanie. The minimalist composition captures a serene, cold atmosphere with distant mountain peaks partially obscured by low-hanging clouds and mist. The styling emphasizes cozy winter textures against the stark white terrain, shot with soft natural light.
Style
Editorial, Horizontal, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Cream (60%)
Camel (40%)
Background
Snowfield
Context
Advertising Campaign