Jil Sander Jil Sander+ Fall 2024 Ad Campaign 2024

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This image is part of the Jil Sander Fall 2024 ad campaign, photographed by Nikki McClarron with art direction by Heiko Keinath. A model stands centrally on a vast, snow-covered mountain ridge under an overcast sky, wrapped in a tactile striped wool blanket and matching beanie. The minimalist composition captures a serene, cold atmosphere with distant mountain peaks partially obscured by low-hanging clouds and mist. The styling emphasizes cozy winter textures against the stark white terrain, shot with soft natural light.