JIDU

Jun 2022

JIDU defines a new visual language for the automotive technology sector through this comprehensive brand identity project. Executed with a focus on precision and minimalist industrial aesthetics, the work establishes a cohesive design system that spans architectural signage, high-end 3D automotive renders, and digital interface elements. The project features custom typography developed by Studio Oker, utilizing geometric sans-serif letterforms that emphasize clean lines and structural integrity. Across physical billboards and digital motion graphics, the identity leans into a high-contrast palette of deep purples and crisp whites, grounding the brand's futuristic positioning in a technical, grid-based framework. Studio Oker provided the graphic design expertise, supporting the development of modular hardware icons, vector assets, and promotional materials that communicate the brand's shift toward an era of modern mobility.

Commercial, Clean, Horizontal

Brand Film / Corporate Video