JIDU: Brand Identity

Jun 2022

The brand identity for technology company JIDU establishes a cohesive visual language rooted in minimalist design principles. Studio Oker led the graphic design, developing a custom geometric sans-serif typeface and a suite of iconography that emphasizes structure and precision. The identity spans corporate signage, print collateral, and motion graphics, all utilizing a distinct high-contrast palette of dark tones accented by purple and neon lighting. Execution across the project integrates 3D render / CGI techniques and cinematic motion graphics to frame the brand within a futuristic, industrial aesthetic. From large-scale outdoor billboards to digital interface typography, the work maintains a clean and modular design approach. The identity is further applied to automotive design, showcasing futuristic vehicle contours and minimalist product visuals.

Commercial, Clean, Horizontal

Brand Film / Corporate Video