Jhaveri Contemporary: Brand Identity

Jan 2021

Jhaveri Contemporary updates its visual language with a comprehensive brand identity system that prioritizes material texture and typographic clarity. Designed by Sthuthi Ramesh, the project spans both print and digital applications, establishing a cohesive presence for the gallery through minimalist layouts and a vibrant, curated color palette. The collateral suite leverages high-quality Colorplan paper stocks sourced from G. F Smith and technical printing expertise from DOT STUDIO, with production support from Nicety Materials. The identity leans into a clean, editorial aesthetic, balancing bold, uppercase sans-serif typography against textured surfaces and precise grid systems. Digital applications, including responsive web design and motion graphics by Sayeed Islam, extend the brand's minimalist framework into dynamic environments. The resulting work emphasizes a refined, contemporary sensibility, showcasing exhibition details and featured artist works through a lens of spatial and structural precision.

Horizontal, Clean, Commercial, Minimalist

White Seamless