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De Dietrich: Brand Identity

Date

Apr 2025

Description

De Dietrich explores a refined brand identity through an expansive suite of motion graphics and architectural applications. The project channels a professional corporate aesthetic, utilizing minimalist geometry and a signature deep purple color palette to anchor the brand's visual presence across both digital and physical touchpoints. Execution centers on precise 3D render / CGI techniques, featuring fluid animations, metallic textures, and smooth vector transitions. The work spans diverse outputs, from large-scale outdoor advertising light boxes and immersive auditorium displays to complex product visualizations. Strategic foundations for the project were developed by Be Dandy, with project lead and strategy direction by Olympia de Dietrich. Design direction was spearheaded by Jamie Quantrill, supported by designers Dom Davidson-Merritt and Harry Lee. Motion design was executed by Sayeed Islam and Jamie Quantrill, with 3D visualization by Alec Hughes.

Style

Horizontal, Commercial

Techniques

3D render / CGI

Context

Brand Film / Corporate Video

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