This fashion editorial campaign for Zara features model Jenn du Puy in a series of compositions that anchor contemporary apparel within rugged, elemental landscapes. Photographed by Paolo Steve, the work leverages natural light and organic, earthy textures to juxtapose minimalist garment design against the weathered geometry of sandstone canyons and coastal rock formations.
The project captures a serene, coastal aesthetic through a combination of monochrome and warm color palettes. The imagery utilizes analogue film techniques to emphasize raw, high-contrast surfaces, oscillating between the expansive scale of desert-like terrain and focused, clean portraiture.
