Jean Patou: Patou S/S 2025 Campaign
Brand
Date
Feb 2025
Description
Jean Patou’s S/S 2025 campaign leans into a classic outdoor aesthetic, framing the collection through editorial photography by Venetia Scott. The campaign features model Anne Vyalitsyna across a series of garden-inspired portraits that emphasize a natural light color palette. Creative direction for the collection is led by designer Guillaume Henry, with styling by Benoit Bethume. The production highlights the brand’s focus on clean, intentional silhouettes, supported by hair styling from Ramona Eschbach and makeup by Janeen Witherspoon.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Background
Garden
Context
Advertising Campaign
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