Jean Patou

Patou S/S 2025 Campaign

Brand

Jean Patou

ProjectPatou S/S 2025 Campaign

Date

Feb 2025

Description

The Jean Patou S/S 2025 campaign, designed by Guillaume Henry, captures a series of outdoor moments that highlight the season's collection. The photography by Venetia Scott utilizes natural light and an editorial aesthetic to frame model Anne Vyalitsyna against varied garden and architectural backdrops. Fashion styling by Benoit Bethume anchors the visuals, featuring structured separates, flowing silhouettes, and coordinated accessories. The production incorporates professional hair styling by Ramona Eschbach and makeup by Janeen Witherspoon, maintaining a clean, consistent visual identity across the portraiture and full-length shots.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Garden

Context

Advertising Campaign