Jack Link's Trim 2023

About

Jack Link’s "Trim" campaign marks a humorous expansion of the brand's long-running creative platform. Produced by Pulse Films for Fallon, the commercial spot leans into a cinematic live-action narrative set within the confines of a retro-styled barbershop. The film captures the unexpected moment a Sasquatch figure enters the space with a chainsaw in hand, contrasting the everyday setting with the brand's iconic mascot. The production utilizes warm, natural lighting to ground the sequence, framing the absurd humor against the green-walled vintage backdrop. Post-production duties were shared between Mackcut, Volt Studios, and Nice Shoes, while the sound design was managed by Sister Boss.