Issey Miyake Spring 2025 Ad Campaign 2025

Description

This image is part of the Spring 2025 Ad Campaign for Issey Miyake, photographed by Jamie Hawkesworth with creative direction by Satoshi Kondo. The subject is a model wearing a distinctive, sculptural white top layered beneath a dark, sweeping coat, posed upright in the shadowed interior of an architectural structure. Strong afternoon sunlight streams through large openings, casting sharp geometric patterns and shadows across the walls and floor. The composition frames the figure centrally against the textured surfaces of the building exterior, balancing warm amber light with deep shadows. Hair styling is credited to Shingo Shibata and makeup to Kanako Takase.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign