Issey Miyake

Jul 2026

The latest campaign for Pleats Please Issey Miyake offers a masterclass in editorial minimalism, stripping away the extraneous to focus entirely on the architectural integrity of the brand’s iconic textiles. Captured by photographer Marc Hibbert, the series leans into a disciplined aesthetic where the human form becomes a canvas for movement and color-blocking. By utilizing a restrained, neutral studio backdrop, the imagery allows the signature fine vertical pleating of the Autumn collection to take center stage. Under the discerning eye of fashion editor and stylist Kanako B Koga, the layering of vibrant lemon, cobalt, and deep emerald tones creates a rhythmic visual language that emphasizes the fluid, permanent pleats synonymous with the label. The styling is intentionally understated, pairing sophisticated, floor-length silhouettes and voluminous wide-leg trousers with casual footwear, reinforcing the line's balance between high-concept luxury fashion and everyday wearability. Hair stylist Tetsuya Yamakata provides a clean, varied approach to grooming that mirrors the crisp precision of the clothes, while set designer Haruka Kogure ensures the environment remains perfectly focused. Utilizing a mix of natural light and studio strobe, the campaign reads as a celebration of tactile geometry and contemporary craft, showcasing an effortless fusion of structured composition and soft, rhythmic motion that defines the timeless appeal of Issey Miyake.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion