Issey Miyake: Issey Miyake AW 24

Jul 2024

The Autumn/Winter 2024 campaign for Issey Miyake delivers a sharp, studio-focused examination of the brand's latest collection. Through a series of lookbook portraits captured by photographer Thomas Lohr, the project highlights the architectural nature of the garments, focusing on complex pleating techniques and vibrant color-blocked textiles. The imagery leans into a minimalist editorial style, utilizing clean white and deep black seamless studio backdrops to isolate and emphasize the sculptural silhouettes. The series captures a range of tactile textures, from micro-pleated knitwear to organic print layering, grounded by soft, diffused lighting that defines the intricate folding and geometric construction of the designs. Hair styling by Soichi Inagaki and makeup by Stephanie Kunz provide a polished, neutral aesthetic that allows the graphic, multi-layered ensembles to serve as the primary focus.

Editorial, Vertical, Clean

Soft Light

White Seamless

Lookbook