International Assembly

Oct 2025

The brand identity for International Assembly functions as a multidisciplinary visual system, developed through a collaboration between Warriors Studio and NAM. Spanning print, digital, and apparel, the project centers on sculptural typography and high-contrast layouts that define the aesthetic of this global creative gathering. Techniques such as 3D rendering and motion graphics establish a tactile presence across the identity, balancing raw, metallic textures against clean, minimalist digital interfaces. The execution integrates experimental editorial design, featuring structured grid systems and layered typography alongside dynamic web motion and immersive VR design processes. Beyond screen and page, the identity extends into a bespoke collection of branded merchandise, including hoodies and t-shirts featuring consistent graphic motifs. This cohesion across diverse media platforms emphasizes a modern, rigorous approach to visual communication and event branding.

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