BARD

Apr 2024

Warriors Studio developed the comprehensive brand identity for BARD, a project that leans into precise geometric systems and custom typography. The visual language centers on a royal blue and white palette, utilizing a clean, vector-based aesthetic to build a systematic framework of iconography, numerals, and structural letterforms. Moving across both static and animated executions, the identity showcases an experimental approach to type design. Motion graphics highlight the construction of these characters, employing fluid transitions and grid-based animation to emphasize technical precision. The system extends into physical applications, appearing on signage and editorial collateral that bridge contemporary graphic design with architectural contexts.

Commercial, Horizontal, Graphic

Solid Colour

Advertising Campaign