ProjectBrand Identity

International Assembly Brand Identity 2025
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Description
This product design image presents the front and back views of a black hoodie created for International Assembly as part of the Brand Identity project. The front displays a minimalist pink emblem on the chest and patterned graphics running down the sleeves, alongside a hood detail. The back features a prominent circular smiley flower motif in grey and pink, accompanied by bold typographic branding and descriptive text. The entire garment is displayed against a solid dark background, highlighting the contrasting pink and grey print details.