Instagram's 'WAVE 4 MÉXICO - UPLOAD' campaign highlights the platform’s role in personal digital storytelling. The spot features a young woman in a domestic setting, capturing content for social media stories within her own home.
Produced by Oruga Cine with creative direction by GUT Mexico City, the live-action commercial leans into an authentic, candid aesthetic. The production utilizes warm interior lighting to frame the everyday process of content creation.
