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Instagram: WAVE 4 MÉXICO - "UPLOAD"

Date

Sep 2025

Description

Instagram's 'WAVE 4 MÉXICO - UPLOAD' campaign highlights the platform’s role in personal digital storytelling. The spot features a young woman in a domestic setting, capturing content for social media stories within her own home. Produced by Oruga Cine with creative direction by GUT Mexico City, the live-action commercial leans into an authentic, candid aesthetic. The production utilizes warm interior lighting to frame the everyday process of content creation.

Style

Vertical, Commercial, Warm

Color
Blush
Background

Bedroom

Context

TVC / TV Commercial

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