Instagram: WAVE 4 "EXPLORE"
Brand
Date
Sep 2025
Description
Instagram's 'WAVE 4 EXPLORE' campaign is a series of short-form vertical assets highlighting the platform's role in fashion discovery and personal style. Featuring a subject transitioning through multiple outfits within a domestic setting, the project leans into a clean, commercial aesthetic. Developed by GUT Mexico City, the production captures a fast-paced rhythm through live-action technique, focusing on the fluidity of wardrobe changes. Oruga Cine provided both production and post-production support, ensuring the final edit integrates on-screen text overlays to emphasise the theme of creative inspiration.
Style
Vertical, Commercial
Industries
Color
Mustard
Hot Pink
Off-White
Background
Living Room
Context
TVC / TV Commercial
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