Instagram introduces new safety features with 'Peace of Mind,' a video campaign focused on teen account protections and default privacy settings. The project highlights tools for content filtering and parental supervision, framing these digital updates through relatable domestic interactions.
Produced with a live-action technique, the cinematography employs warm interior lighting to capture authentic moments between teenagers and their families. The work leans into a cinematic aesthetic, emphasizing the ease of navigating privacy controls within the app.
