Instagram: First Game Nerves :30
Brand
Date
Aug 2024
Description
Instagram's 'First Game Nerves' is a 30-second commercial highlighting the intersection of youth sports and digital social interaction. The film tracks high school athletes navigating the pre-game atmosphere, utilizing documentary-style framing to bridge their physical environment with their online connectivity. Developed by Johannes Leonardo, the spot integrates digital interface overlays against live-action footage of players in locker rooms and on the field. The production emphasizes natural light and a clean visual approach to capture interpersonal moments, with sound design and music curation provided by Yessian Music.
Style
Documentary, Horizontal, Action, Clean
Industries
Color
Royal Blue
Pure White
Sage
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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