Instagram: First Day Choices :15
Brand
Date
Aug 2024
Description
Instagram's 'First Day Choices :15' is a vertical lifestyle campaign spot that captures the energy of new beginnings. The creative, developed by Johannes Leonardo, leans into a contemporary aesthetic with dynamic, live-action movement featuring young individuals in bright, indoor environments. With a focus on authentic, casual storytelling, the :15 edit emphasizes the platform's role in personal expression. Sound design for the project was provided by Yessian Music, complementing the fast-paced, action-oriented flow of the visuals.
Style
Lifestyle, Vertical, Action
Industries
Color
Navy
Blush
Background
Office
Context
Social Media / Short Form Video
Associated creatives
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