Instacart The Holiday Rescue App 2023

About

Instacart addresses festive hosting pressures in 'The Holiday Rescue App,' a commercial spot that leans into a retro aesthetic. The film captures a domestic holiday gathering featuring vintage-inspired styling and mid-century modern interiors, using warm lighting to ground the narrative in a nostalgic atmosphere. The production, featuring live-action technique, highlights the platform's role in grocery delivery through the lens of a lively social celebration. The project was brought to life by the production team at Knucklehead, with post-production and VFX by Jogger, editorial work by Cut+Run US, and sound design provided by Squeak E. Clean Studios and LEVOLOGY SOUND.