Instacart addresses the tension of an empty pantry with the Snack Scaries campaign. The commercial features a group of spectators caught in a high-stakes moment during a sports game, interrupted by an unexpected, animated cooler monster.
Directed by the team at Reset, the narrative shifts to a mobile-first solution as a viewer uses the Instacart app to replenish her snacks. The spot utilizes live-action technique paired with VFX to integrate the monster, finished with a desaturated color palette that leans into a cinematic aesthetic.
