Instacart Harmonizing - Super Bowl Teaser 2026

About

This commercial video for Instacart features two men with mustaches and long hair dressed in matching green satin performance costumes with high collars, seated in director chairs on a retro television studio set. Between them sits a dark green Instacart grocery bag filled with fresh produce including bananas and bread. Vintage studio cameras and warm background lighting complete the theatrical 1970s aesthetic as the two men converse and sing about musical harmonization. The video employs retro film styling and a humorous comedic tone characteristic of a Super Bowl advertisement campaign.