Instacart: Deli Meat Daydream
Brand
Date
Apr 2026
Description
Instacart’s campaign, Deli Meat Daydream, transitions from a grounded, domestic kitchen setting to a high-energy musical performance. The project juxtaposes the mundane act of preparing a sandwich with the heightened atmosphere of a live rock concert. Crafted with creative direction from BBDO Chicago, the production integrates a cinematic approach through moody theatrical lighting and live-action techniques. Production support was provided by Skin and Bones Film Company Inc. and Epoch Films.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Forest Green
Beige
Background
Living Room
Context
TVC / TV Commercial
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