Instacart taps into a nostalgic nineties aesthetic for this commercial spot, titled 90s Are Back. The narrative follows two young women through domestic and outdoor environments, unpacking groceries in a warmly lit kitchen and engaging with period-accurate props like retro video game cartridges.
Produced by Smuggler, the project leans into live-action technique and a warm, textured finish to ground its nostalgic visuals. Post-production duties were handled by Transformer and Color Collective, while Levology Sound and Department of Music provided audio support.
