The brand identity for InDetail encompasses a cohesive visual and spatial language that balances editorial sensitivity with commercial precision. The project integrates print collateral, packaging design, and showroom architecture to establish a minimalist aesthetic defined by tactile paper stocks, debossed typography, and a palette of warm earth tones paired with soft blues. Graphic designer Tino Nyman anchors the identity with structured layouts and clean serif typography, while interior design firm Yatofu extends this language into the retail environment through light wood shelving and deliberate geometric arrangements. Supported by the editorial photography of Tiina Eronen and styling by Piia Emilia, the project utilizes natural light and analogue film techniques to emphasize high-end craft across both print and physical space.
