InDetail

Mar 2021

The brand identity for InDetail encompasses a cohesive visual language spanning editorial lifestyle photography, high-end packaging, and spatial design. Developed through a collaboration between graphic designer Tino Nyman, interior designers Yatofu, and photographer Tiina Eronen, the project leans into a minimalist aesthetic defined by clean typography and tactile, earth-toned materials. Materiality remains central to the identity, with heavy-stock stationery, debossed details, and die-cut tags grounding the sophisticated graphic system. The execution pairs sharp, geometric compositions with natural light and analogue film techniques to create an editorial quality. Beyond print collateral, the project extends into a retail environment, where Yatofu’s architectural planning and display design mirror the minimalist principles established in the brand’s stationery. Styling by Piia Emilia integrates soft color palettes and organic textures throughout the visual campaign, resulting in a balanced, contemporary look.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign