IKEA
World Cup - Chat with the Press - 2
Brand
Date
Jun 2026
Description
IKEA launches a new commercial campaign for the retail sector, featuring a football-themed press conference setting. The creative direction places a character styled as a coach at the center of the narrative, blending sports culture with furniture utility. Produced by agency alma, the work utilizes live-action technique to ground the character, while integrated VFX / visual effects introduce product details, such as the Tonstad extendable table, directly into the frame. The commercial maintains a clean, high-contrast aesthetic that aligns with corporate retail advertising standards.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Big Box Retail
Color
Navy
Golden Yellow
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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