IKEA taps into the energy of international football with this press conference-themed commercial spot. The film features a coach addressing the media, blurring the lines between football tactics and furniture functionality as he presents the Tonstad extendable table.
The production utilizes a live-action technique to create a high-energy, clean visual aesthetic. Central to the commercial is the integrated use of VFX to display product information and pricing overlays throughout the interview sequence.
