IKEA: World Cup - Chat with the Press - 2
Brand
Date
Jun 2026
Description
IKEA taps into the energy of international football with this press conference-themed commercial spot. The film features a coach addressing the media, blurring the lines between football tactics and furniture functionality as he presents the Tonstad extendable table. The production utilizes a live-action technique to create a high-energy, clean visual aesthetic. Central to the commercial is the integrated use of VFX to display product information and pricing overlays throughout the interview sequence.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Navy
Golden Yellow
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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