IKEA
Choose Sleep - Love of your life
Brand
Date
Nov 2024
Description
IKEA explores the intersection of nocturnal routines and residential comfort in its Choose Sleep campaign. This retail project focuses on the domestic environment, framing the bedroom as a central anchor for rest. The execution relies on a cinematic live-action technique, utilizing an overhead perspective to capture a solitary subject within a warmly lit, intimate space. The composition emphasizes ambient tones and rich textures, maintaining a vertical orientation throughout the piece.
Style
Vertical, Cinematic, Warm
Industries
Big Box Retail
Color
Camel
Gold
Jet Black
Background
Bedroom
Context
Advertising Campaign
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