IKEA: Choose Sleep - Love of your life
Brand
Date
Nov 2024
Description
This spot for IKEA, titled Choose Sleep - Love of your life, highlights the retailer's bedroom range through a focused, intimate lens. The project leans into a warm, cinematic aesthetic, centering the narrative on the comfort of home after a night out. Captured with a distinct vertical, live-action technique, the film utilizes an extreme top-down perspective. This overhead approach emphasizes the bedroom as a personal sanctuary, framed by warm ambient lighting and rich interior details.
Style
Vertical, Cinematic, Warm
Industries
Color
Camel
Gold
Jet Black
Background
Bedroom
Context
Advertising Campaign
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