IKEA
Home, a Feeling Like No Other
Brand
Date
Mar 2026
Description
IKEA explores the transition from public transit and urban commutes to personal domestic spaces in the campaign Home, a Feeling Like No Other. Developed by agency McCann Worldgroup and produced by ANORAK Film GmbH, the project utilizes a cinematic, live-action approach to capture the emotional journey of returning home. The commercial transitions from a cool, desaturated color palette to warm lighting tones as the narrative moves from busy streets and public transport into private interiors. This visual shift underscores the focus on personal comfort through a series of vignettes featuring a diverse group of individuals.
Style
Horizontal, Cinematic, Desaturated
Industries
Big Box Retail
Color
Navy
Medium Grey
Beige
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.