IKEA: Home, a Feeling Like No Other
Brand
Date
Mar 2026
Description
IKEA explores the intersection of personal space and urban motion in the commercial campaign, 'Home, a Feeling Like No Other.' The project observes the transient nature of city life, tracking diverse individuals as they navigate shops, transit hubs, and varied streetscapes. Developed by McCann Worldgroup, the piece utilizes live-action technique and dynamic framing to document these daily commutes. The narrative emphasizes atmospheric street scenes through a cinematic lens, focusing on the sensory rhythms of public environments and the movement within them.
Style
Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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