IKEA
Home, a Feeling Like No Other
Brand
Date
Mar 2026
Description
IKEA explores the intersection of public transition and private comfort in the commercial film, Home, a Feeling Like No Other. Developed by McCann Worldgroup, the piece follows a series of individual journeys through transit hubs and urban landscapes. The project utilizes dynamic framing and live-action techniques to observe candid, atmospheric interactions. By focusing on the movement between daily environments, the work leans into a cinematic aesthetic characterized by natural lighting and a clean visual approach.
Style
Horizontal, Cinematic, Clean
Industries
Big Box Retail
Context
TVC / TV Commercial
Associated creatives
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