IKEA
Piggy Bank
Brand
ProjectPiggy Bank
Date
Jan 2025
Description
IKEA explores quiet domestic intimacy in its latest spot, Piggy Bank. The commercial centers on a bedtime scene between a mother and daughter, captured with a focus on naturalistic performances and domestic warmth. Produced by Curfew, the film utilizes cinematic live-action techniques to emphasize the environment. The project leans into a soft, inviting aesthetic through warm lighting to ground the narrative in a familiar home setting.
Style
Horizontal, Cinematic
Color
Charcoal
Cream
Background
Bedroom
Context
TVC / TV Commercial
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