IKEA’s Piggy Bank campaign features a domestic narrative centered on a quiet bedtime interaction between a mother and her daughter. Captured with a cinematic approach, the commercial highlights the brand’s focus on home interiors through a lived-in, intimate lens.
The production, handled by Curfew, relies on live-action techniques to emphasize a gentle, warm atmosphere within the bedroom setting. The project maintains a focused, grounded perspective on everyday life.
