IKEA: Piggy Bank
Brand
Date
Jan 2025
Description
IKEA’s Piggy Bank campaign features a domestic narrative centered on a quiet bedtime interaction between a mother and her daughter. Captured with a cinematic approach, the commercial highlights the brand’s focus on home interiors through a lived-in, intimate lens. The production, handled by Curfew, relies on live-action techniques to emphasize a gentle, warm atmosphere within the bedroom setting. The project maintains a focused, grounded perspective on everyday life.
Style
Horizontal, Cinematic
Color
Charcoal
Cream
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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