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Three models standing on a rooftop terrace overlooking a sunlit city skyline, photographed from behind wearing casual minimalist clothing.

ICICLE SS26 B Line 2026

About

The ICICLE SS26 B Line campaign, photographed by Mariona + Jaime, captures model Ana Marín alongside two companions on an open rooftop overlooking a sprawling urban cityscape. Viewed from behind and in soft profile, the trio leans against a pale terrace parapet while gazing across sunlit apartment blocks beneath a bright sky. The subjects are dressed in understated, neutral garments including a light grey crewneck t-shirt, a fitted heather-grey knit sweater, and an off-white sleeveless top. Soft natural sunlight illuminates the scene with a high-key, desaturated aesthetic and subtle lens flare at the lower frame edge, completed by the white ICICLE wordmark and logo in the bottom right corner.

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Rooftop

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Advertising Campaign