Hyundai: WAH
Brand
Date
Jun 2023
Description
Hyundai presents WAH, a cinematic campaign exploring a narrative shift through atmospheric environments. The project transitions between deep, evocative underwater sequences and static, light-filled interior spaces. Utilizing live-action technique, the film focuses on high-contrast visual storytelling. The grading prioritizes deep shadows and cool tones, complemented by the use of volumetric lighting to define the mood. Production for the project was led by Eleanor.
Style
Horizontal, Cinematic, Moody
Techniques
Underwater
Industries
Context
Brand Film / Corporate Video
Associated creatives
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