Hyundai: Venue Directors Cut

Dec 2025

Hyundai presents the Venue Directors Cut, a cinematic exploration of urban movement produced by Tool of NA. The film leans into high-angle aerial drone footage to frame the city as an illuminated geometric web, tracing the intersections of an urban grid through the lens of night driving. Produced with service support from The Roots Production Service and creative development by AnalogFolk, the project employs a monochrome palette and nostalgic tone to capture the atmosphere of nighttime transit. The narrative transitions between wide-scale overhead perspectives and internal car views, utilizing motion blur to emphasize the rhythm of the city at night.

Horizontal, Cinematic, Monochrome, Nostalgic

Drone footage

Night Sky

Brand Film / Corporate Video