Hyundai
Tucson
Brand
ProjectTucson
Date
Jan 2024
Description
Hyundai presents a campaign for the Tucson, capturing the vehicle's versatility within an adventurous coastal and tropical framework. The project highlights the SUV's design through a series of outdoor lifestyle shots featuring surf and travel-ready gear. Photographer Derek Swalwell lens the series, utilizing natural light and golden hour tones to emphasize the vehicle's metallic finish and polished aesthetic. The imagery balances wide coastal overlooks with focused automotive details, placing the Tucson in diverse travel settings.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Luxury Automotive
Color
Charcoal
Context
Advertising Campaign
Associated creatives
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