Hyundai: Tucson
Brand
Date
Jan 2024
Description
Hyundai presents the Tucson in a series of automotive lifestyle campaign images. The project highlights the vehicle's versatility, showcasing the SUV integrated into both coastal and tropical environments through a polished, commercial lens. Photographer Derek Swalwell utilises natural light and warm golden hour tones to contrast the SUV's metallic finish with diverse outdoor landscapes. The compositions feature integrated lifestyle elements, such as surfboards and cycling gear, to frame the vehicle within an active travel context.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Color
Charcoal
Context
Advertising Campaign
Associated creatives
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