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ProjectTucson
Close-up of a grey Hyundai SUV wheel and a turquoise surfboard on the ground, with a person standing in the background.

Hyundai Tucson 2024

Associated creatives

Tags

Description

This commercial image for the Hyundai Tucson project features a prominent close-up of a modern grey SUV wheel and tire in the foreground. Beside the vehicle rests a turquoise surfboard with black fins on the ground. In the soft-lit background, a person stands looking into the distance near an outdoor coastal setting during sunset. The lighting is warm and natural, casting soft highlights across the vehicle surfaces and the surrounding environment.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Automotive

Color

Charcoal (70%)
Teal (30%)

Background

Street

Context

Advertising Campaign