Hyundai
See How Far We've Come
Brand
ProjectSee How Far We've Come
Date
Mar 2025
Description
Hyundai’s See How Far We've Come project serves as an automotive industry look back, utilizing live-action techniques to recreate a historical sports narrative. The production captures a gritty, cinematic tone through an atmospheric, natural light environment set within a wooded park. Produced by BONAPARTE, the film follows a sequence of action-driven shots, moving between intimate close-ups and wider perspectives of athletes in period attire. The composition prioritizes an immersive, period-accurate aesthetic, framing a story of competition and determination on the field.
Style
Horizontal, Action, Cinematic
Techniques
Natural light
Industries
Mass Market Automotive
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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