Hyundai: See How Far We've Come
Brand
Date
Mar 2025
Description
Hyundai explores historical sports narratives in 'See How Far We've Come', a cinematic project produced by BONAPARTE. The film centers on a period-accurate football match set within a wooded park, highlighting the intensity of early grassroots athletics through a gritty, live-action technique. The production leverages natural light to create an atmospheric, historical aesthetic. The narrative is framed through a blend of focused close-ups and wider action-driven shots, emphasizing the movement of the players across the field.
Style
Horizontal, Action, Cinematic
Techniques
Natural light
Industries
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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