Hyundai Palisade - Seven Years 2025

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Hyundai highlights the role of the Palisade SUV in daily family life in this latest commercial campaign, 'Seven Years.' The narrative tracks a family through various lifestyle moments, emphasizing the vehicle's interior utility and design features in a range of suburban environments. Developed in collaboration with agency INNOCEAN and production house Rabbit, the project leans into a clean, cinematic approach. Utilizing live-action technique and natural daylight, the film focuses on the interaction between the occupants and the vehicle's functional space, from loading the trunk to settling into the cabin. Post-production and VFX were managed by The Editors and Alt.VFX, while Hanan Townshend composed the accompanying soundscape.