Hyundai presents 'Horns', an animated commercial campaign developed in partnership with Innocean Worldwide and Studio AKA. The project leans into a distinctive aesthetic, utilizing clean graphical assets and flat pastel backgrounds to ground its visual narrative.
Throughout the campaign, the animation style focuses on minimalist 2D character work, juxtaposing deadpan humor with whimsical scenarios centered on musical instruments. The execution prioritizes a graphic and artistic approach to its short-form storytelling.
