Hyundai

Horns

Brand

Date

Jan 2025

Description

Hyundai’s latest campaign, titled Horns, features a series of whimsical 2D character animations that navigate deadpan, humorous scenarios. Developed by Innocean Worldwide in collaboration with production house Studio AKA, the narrative centers on musical themes delivered through a clean, graphic visual approach. The project leans into an artistic, minimalist aesthetic, utilizing flat pastel backgrounds and stylized graphical assets. This animation-led campaign focuses on character-driven storytelling, moving away from traditional automotive tropes to explore a distinct, lighthearted creative direction.

Style

Documentary, Artistic, Humorous, Horizontal, Graphic

Techniques

Animation

Industries

Mass Market Automotive

Context

TVC / TV Commercial