Hyundai: A Better Super Bowl (2017)
Brand
Date
May 2024
Description
Hyundai brings the Super Bowl experience to deployed troops in this automotive commercial, A Better Super Bowl (2017). The campaign focuses on an emotional connection, featuring a live-action broadcast captured within a military base in Zagan, Poland. Utilizing drone footage and cinematic lighting, the project captures candid interactions among personnel as they watch the sporting event. The work was produced by INNOCEAN Worldwide.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Event
Super Bowl
Background
Industrial Building
Context
TVC / TV Commercial
Associated creatives
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