Logo
  • Home
  • ·Media
  • ·Hyundai A Better Super Bowl commercial
Brand
Hyundai
ProjectA Better Super Bowl (2017)

Hyundai A Better Super Bowl (2017) 2024

Associated creatives

INNOCEAN Worldwide
INNOCEAN WorldwideAgency / Creative

Tags

military troops watching super bowlmilitary troopstroops watching super bowlus military basemilitary basesoldiers in camouflage

Description

This video commercial for Hyundai titled A Better Super Bowl opens with a snowy aerial shot of a U.S. military base in Zagan, Poland. The narrative transitions inside a large tent where deployed soldiers gather in camouflage uniforms to watch the Super Bowl broadcast on a large screen. The footage features candid scenes of troops reacting, drinking coffee, cheering, and celebrating together. Cinematic lighting and live-action capture highlight the emotional connection between the deployed personnel and the major sporting event back home.