Hyundai: 30 for 30 feat. Brian Shaw
Brand
Date
Dec 2025
Description
Hyundai’s 30 for 30 project highlights the capabilities of the Tucson SUV through a feat of strength featuring professional strongman Brian Shaw. The commercial transitions from the grit of an industrial gym to the vast, open space of a desert airstrip, centering on the physical endurance of the lead talent. The production utilizes drone footage to capture sweeping aerial tracking shots of the vehicles in motion. With a focus on dramatic backlighting and atmospheric smoke effects, the execution leans into a high-energy aesthetic defined by warm, golden hour tones.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Jet Black
Silver
Background
Road
Context
TVC / TV Commercial
Associated creatives
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