Hyundai 30 for 30 feat. Brian Shaw 2025

Description

This commercial video for Hyundai's 30 for 30 project features professional strongman Brian Shaw demonstrating immense physical strength. Set in an industrial gym and later on a sunlit desert airstrip, the video culminates in Shaw pulling a chain attached to three silver Hyundai Tucson SUVs. The cinematography employs dramatic backlighting, atmospheric smoke effects, and aerial tracking shots to accentuate the scale and power of the feat. The colour grading features warm golden tones under an open sky, creating a cinematic and high-energy tone throughout.