Human Appeal

Jan 2025

Human Appeal presents 'Mercy', a non-profit campaign video focused on the organisation's ongoing humanitarian aid and community support initiatives. The narrative tracks workers in branded apparel as they distribute essential supplies and engage with local residents, highlighting the practical delivery of aid across various outdoor and retail environments. Produced by AdSmart from Sky, the piece employs a documentary-style approach to capture candid moments of connection. The aesthetic leans into a warm color palette and clean composition, utilizing natural light to frame the interactions between aid workers and recipients within the charity sector.

Documentary, Horizontal, Warm, Clean

Natural light

Charitable Organisations

Street

Advertising Campaign, Documentary