Human Appeal
30 Days Zakat
Brand
Project30 Days Zakat
Date
Jan 2025
Description
Human Appeal presents the 30 Days Zakat campaign, a humanitarian project documenting community relief efforts and the impact of charitable support. The video narrative focuses on the lives of individuals in challenging environments, utilizing a cinematic documentary approach to capture scenes of resilience and hardship. Produced by AdSmart from Sky, the piece employs grainy textures and natural lighting to establish a solemn visual tone. The sequence highlights the connection between relief workers and the communities they serve, anchoring the campaign in a grounded, live-action aesthetic.
Style
Documentary, Horizontal, Cinematic, Grainy
Industries
Charitable Organisations
Context
Brand Film / Corporate Video
Associated creatives
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