HUGO

Dec 2025

HUGO showcases the RED SPRING 26 collection through a series of studio portraits that emphasize technical layering and sharp tailoring. Photographed by William Arcand, the campaign features model Babacar N'doye across a range of contemporary looks, from structured nylon outerwear to precise, tonal suiting. The imagery leans into a minimalist aesthetic, utilizing a pale grey studio environment defined by vertical slat panels and clean, directional lighting. This commercial-focused approach highlights the interplay of textures, including quilted vests, technical nylon fabrics, and layered knits, while maintaining a consistent, cool visual identity across the collection.

Vertical, Commercial, Clean

Menswear