HUGO showcases its RED SPRING 26 menswear collection through a series of studio portraits captured by photographer William Arcand. The campaign features model Babacar N'doye, highlighting the brand’s focus on structured layering and technical tailoring.
The imagery utilizes a consistent pale grey backdrop featuring vertical slats, establishing a minimalist aesthetic across the project. With a focus on clean, commercial compositions, the styling leans into a mix of sportswear-inspired pieces like nylon coach jackets and tracksuit tops contrasted with formal elements such as collared shirts and ties.
The use of directional studio lighting emphasizes fabric textures and sharp silhouettes throughout the collection. This editorial approach defines the look of the season through a cool and deliberate visual language.
