Brand
ProjectRED SPRING 26

HUGO RED SPRING 26 2025
Associated creatives
Tags
Description
A close-up portrait of model Babacar N'doye for the HUGO RED SPRING 26 campaign, photographed by William Arcand. Babacar wears a dark structured bucket hat featuring a tonal embossed logo patch and a hanging toggle cord, styled with a glossy black nylon coach jacket. Crisp directional lighting creates sharp shadows across the neutral, vertically paneled backdrop, highlighting the streamlined silhouettes and technical fabrics.
Style
Vertical, Commercial, Cool, Clean
Techniques
Hard Light
Industries
Menswear
Color
Off-Black (80%)
Context
Advertising Campaign
