HUGO

Nov 2024

HUGO leans into cinematic graphic motifs for its collaboration with The Nightmare Before Christmas. This fashion campaign highlights the brand's apparel through a series of editorial and commercial portraits that emphasize bold character graphics, sharp red branding, and layered streetwear textures. Photographed by Lee Wei Swee, the series employs clean, high-contrast studio lighting to define the architectural geometric sets. Art direction by Basile Theet frames the collection against stark black-and-white panels and saturated purple surfaces, while fashion styling by Stefanie Klopf pulls together the collection’s layered, minimalist silhouettes. Featuring model Ottawa Kwami, the campaign captures a sharp, contemporary look that bridges graphic design and luxury apparel.

Horizontal, Clean, Editorial

Natural light

White Seamless

Advertising Campaign