HUGO partners with The Nightmare Before Christmas for this fashion campaign, highlighting a capsule collection defined by sharp character graphics and branded knitwear. The project features photography by Lee Wei Swee, art direction by Basile Theet, and styling by Stefanie Klopf.
The series leans into a high-contrast aesthetic, utilizing both moody, dramatic lighting and clean, natural light to emphasize the collection's bold red logos and monochromatic apparel. Shot in a minimalist studio environment, the editorial and commercial imagery incorporates geometric architectural panels and dynamic posing to elevate the graphic-heavy aesthetic.
