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Model Ottawa Kwami wearing a black HUGO graphic sweatshirt with Nightmare before Christmas branding against a white background

HUGO Hugo x Nightmare before Christmas 2024

About

Fashion campaign portrait featuring model Ottawa Kwami for HUGO within the Hugo x Nightmare before Christmas project, photographed by Lee Wei Swee with styling by Stefanie Klopf and art direction by Basile Theet. The subject wears a black long-sleeved graphic sweatshirt featuring prominent red HUGO lettering and character graphics, layered over a striped patterned sleeve, paired with denim jeans. He stands against a stark white backdrop framed by abstract, curved black panels. The composition is captured with clean commercial lighting that highlights the graphic details of the apparel.

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Background

White Seamless

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Advertising Campaign