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Model seated facing away wearing a black hoodie with a Nightmare Before Christmas graphic against a white backdrop

HUGO Hugo x Nightmare before Christmas 2024

About

A model is seated on the floor facing away from the camera, wearing a black hooded sweatshirt featuring a graphic print from The Nightmare Before Christmas on the back. The scene is shot against a plain white studio background with diagonal black lines on the floor. Photographer Lee Wei Swee captured the campaign with fashion styling by Stefanie Klopf and art direction by Basile Theet.

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Background

White Seamless

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Advertising Campaign