DR.VEGAN
Gut Punch
Brand
ProjectGut Punch
Date
Feb 2025
Description
DR.VEGAN brings their gut health messaging to the streets of London in the 'Gut Punch' campaign, produced by ARK Agency. The project adopts a documentary approach, featuring direct-to-camera testimonials framed against recognizable city landmarks. Utilizing live-action technique and natural light, the campaign balances personal interviews with graphical data overlays to detail UK-wide gut health statistics. The film captures the brand's presence through an advertising truck parked at key locations, grounding the production in an urban environment.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Beige
Magenta
Background
Street
Context
TVC / TV Commercial
Associated creatives
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