DR.VEGAN: Gut Punch
Brand
Date
Feb 2025
Description
DR.VEGAN’s Gut Punch campaign leans into a documentary-style format to explore UK gut health. The project centres on interviews with members of the public, filmed on-location against the backdrop of iconic London landmarks including Big Ben and Borough Market. Captured in natural light, the live-action footage is punctuated by graphic text overlays that detail nutritional statistics. The creative direction for the project was provided by ARK Agency.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Magenta
Background
Street
Context
TVC / TV Commercial
Associated creatives
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